Showing posts with label writer tips. Show all posts
Showing posts with label writer tips. Show all posts

Wednesday, February 1, 2017

In A Writer’s Life, Nothing Is Wasted by Susanne Dietze

Whether a writer or not, sometimes things don't work out quite the way we'd like or in our timing. Today, author Susanne Dietze shares how one idea took eight years to come to fruition. -- Sandy 

Susanne: My first novel releases this month, and I can tell you precisely where I was and what I was doing when the idea of it first sprouted in my head. I was pulling my car into my driveway, and a song on the radio mentioned rain. Suddenly, in my mind’s eye I saw my hero, dressed in black, standing out in the rain at night, looking up at his heroine’s window.

This happened over eight long years ago, by the way.

At the time, my hero was a secondary character in a novel that never worked out. He had a different name and I had a different plan for him. I don’t know quite why he popped into my head at that moment, but when he did, I couldn’t help wondering, why would he stand out in the cold rain like that, dressed in black?

Answering that question resulted in The Reluctant Guardian, but like I said, it took a long time.

My first attempt with the story of the man in black finalled in a contest, but something wasn’t quite right with the story. As time went on, I set it aside when I received other writing opportunities. Nevertheless, that story about the man in the rain was still in my heart and I wrote, rewrote, tweaked and revised as I was able.

About a year ago, after a conversation with an editor at Love Inspired Historical, I submitted the manuscript, and a few weeks later, I was offered a contract. It all happened quickly, but the years leading up to it had me wondering if the story of the man in black would ever be seen by anyone but me.

It’s been a reminder to me that nothing is wasted in God’s economy. In the years between parking my car and imagining of the man in black to the day when my book hits shelves, I’ve learned about storytelling, the industry, plotting, dialogue, and setting. Writing my first failed novel was excellent practice. Rewriting and tweaking The Reluctant Guardian helped me grow as a writer, too, and it’s comforting to know that our mistakes and detours are still important parts of our journey.

That’s given me fresh perspective on my writing tasks. Rejections can be tools for learning; postponements can be valuable teachers. Nothing is wasted if I view obstacles as ways to guide my thinking and growth.

And it’s made holding my book all the sweeter.

Is there a dream you never thought you'd see realized that was only a matter of waiting?


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Susanne Dietze began writing love stories in high school, casting her friends in the starring roles. Today, she's the award-winning author of a dozen new and upcoming historical romances. A pastor's wife and mom of two, she loves fancy-schmancy tea parties, the beach, and curling up on the couch with a costume drama and a plate of nachos. You can visit her on her website, www.susannedietze.com, and sign up for her newsletter for an occasional cheery hello: http://eepurl.com/bieza5

The Reluctant Guardian Blurb:

When Gemma Lyfeld inadvertently interrupts a dangerous smuggling operation in her English village, she's rescued by a mysterious Scottish spy. Now with criminals after her and her hopes for an expected marriage proposal recently dashed, she will make her society debut in London. But not without the man tasked with protecting her… 

Covert government agent Tavin Knox must keep Gemma safe from the criminals who think she can identify them—a mission he never wanted. But as he escorts her and her rascally nephews around London, the lovely English lass proves braver than he ever imagined. Suddenly, the spy who works alone has one Season to become the family man he never dreamed he'd be.

Links:
Twitter @SusanneDietze

Facebook.com/SusanneDietzeBooks

Monday, May 2, 2016

When is Self-Promotion TOO MUCH?

I once heard a wonderful speaker (and if I could remember who she was, I’d give her a shout-out here … but I am so sorry to admit that I don’t) on the topic of self-promotion. She said something that made me laugh. And because the visual tickled me, it stuck with me. It went something like this:

“Do you love to go fishing? Me too. But do you think fishing would be any fun at all if the fish jumped out of the lake on their own and smacked you in the face? Uh-uh. I don’t think so.”

It’s a really good analogy, I think, regarding author self-promotion. While I know my many writer friends who’ve tossed their hands in the air at traditional publishing and started putting out books on their own don’t enjoy hearing this from me, I’ve heard readers express their irritation at being “smacked in the face” more times than I could count. One tweet after another begins to feel like more of an assault than an invitation to read someone’s book. Five or six Facebook posts each and every day about your book, its reviews, how crazy readers are if they don’t click on something, access something, enter something … None of it negates the importance of making a simple and genuine connection between author, reader, and book. In the bigger picture, it doesn’t do all that much to sell copies anyway. And wasn’t that the purpose of all that effort?

If I haven’t offended you or turned you off completely yet:  Good on you! I hope you’ll continue to read. Why? Because self-promotion – although imperative in today’s publishing culture, especially for those opting out of traditional contracts – is a delicate balance that has to be learned through experience and focus. And also because if you do it wrong, you risk alienating the very readers you want to attract.

Ask any best-selling author how he/she became so successful, and I can guarantee you their answer will not involve canned-text tweets and twelve posts a day containing links to buy their books. Instead, the answer you’ll likely get will revolve around tenacity, consistency, commitment, and a true and authentic connection with potential readers.

I’ve put together a few helpful tips for those navigating these waters:

  1. Do NOT make every tweet, post, and blog about buying your book. Instead, share a little bit of yourself and your life with readers. Connect with them, entertain them a little, and give them the chance to think you might have something to say in your books that will do the same.
  2. The typical launch cycle for a book is a window of about two months: a month before and a month after the release date of the book. Limit the “big pushes” to those two months. Send more tweets, post more links to buy, and tout your great reviews during that period. But use the time in between for some authenticity, some human interaction that doesn’t involve asking for anything. If readers get to know and like you, they’ll want the chance to know your characters too.
  3. While I’m no proponent of calculating out your interactions, I do really love what Michael Hyatt has to say about a Social Media Formula he's developed:  “This phenomenon is what I have come to call the 20-to-1 rule. It represents a ratio. It means that you have to make 20 relational deposits for every marketing withdrawal.” Relational deposits are so important to avoiding the pitfalls of the Me, Me, Me Show that self-promotion can become.

The bottom line of what I’m sharing with you is that you became a writer in order to ultimately engage readers. So engage them. Get to know them. Let them get to know you. Throwing sales copy at them 100% of the time will absolutely not engage them. In fact, you’ll find that it’s done the opposite when you realize how many are “unfriending” and “unfollowing” a rat-a-tat-tat barrage of promotional social media bullets.

Does the delicate balance of engaging with readers and promoting your books give you nervous flutters?


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Author/Editor Sandra D. Bricker
SANDRA D. BRICKER was an entertainment publicist in Los Angeles for 15+ years where she attended school to learn screenwriting and eventually taught the craft for several semesters. When she put Hollywood in the rear view mirror and headed across the country to take care of her mom until she passed away, she traded her scripts for books, and a best-selling, award-winning author of Live-Out-Loud fiction for the inspirational market was born. Sandie is best known for her Another Emma Rae Creation and Jessie Stanton series for Abingdon Press, and she was also named ACFW’s 2015 Editor of the Year for her work as managing editor of Bling! Romance, an edgy romance imprint for Lighthouse Publishing of the Carolinas. As an ovarian cancer survivor, Sandie also gears time and effort toward raising awareness and funds for research, diagnostics and a cure.

HOW TO CONNECT WITH SANDIE: