Showing posts with label Indie publishing. Show all posts
Showing posts with label Indie publishing. Show all posts

Wednesday, February 19, 2020

Adventures in Indie Publishing—A Good Cover Matters by Patty Smith Hall


My first month in indie publishing was an active one, and I didn’t even publish a book. Last month, I took a five-day Amazon Ad challenge with Bryan Cohen (he has another challenge coming up in April that I highly recommend,) started a website on WordPress, and wrote one-third of a new novella for Barbour which will satisfy my last traditional contract. So, out of all of this, what did I learn?

A good cover matters.

As I said earlier, I took The Five-Day Amazon Ad Challenge with Bryan Cohen, and as part of it, I had to make several different types of ads—automatic and keyword—then watch how these ads performed over several days to see which were more productive. For this project, I selected Courting Doctor Clark, one of the books Harlequin gave me back when the Love Inspired Historical closed down.

I was excited to advertise this book. It was part of the Heartsong Presents division that LIH bought out, but never promoted. But as the days drew out, I was getting clicks but no sales. When I asked Bryan about this, he asked me some pointed questions regarding my cover. Did my cover attract the kind of reader I wanted? Was it in line with my genre? If I saw my cover, would I want to buy the book?

So, I went back and looked at my cover:
               



Though I liked this cover, I’m not sure it appealed to my audience which is a thirty-five to forty-year-old woman who loves to read as an escape and enjoys history. It looked more like a regency than the American historical romance I wrote. If I was completely honest with myself, I probably wouldn’t buy it if I saw the cover alone.

After studying the one hundred best sellers in my genre, I contacted the new cover designer I’m working with, paged through her ready-art covers and found one that answered most of the questions Bryan had asked me. It’s not the perfect cover, but in order to see if my Amazon ads worked, I needed to change it fast.

Here’s the new cover:



Within twenty-four hours, I saw a dramatic difference in my sales and KU page read-throughs. I continued my ads through this month and to date, my sales/read-throughs have gone from the single digits to triple digit sales, a 3000 percent increase as of February 14.

So, what did I learn? Covers matter, particularly when you’re using Amazon to distribute your book. Think about it—when someone types in ‘historical romance’ into Amazon’s search engine, they’re presented with a list of books. No blurbs or reviews, just covers.

Like I said, covers matter!

What do you find appealing in the covers of your favorite books? Do you buy a book because of the cover? Why?


Covers matter, particularly when you’re using Amazon to distribute your book. via @pattywrites #SeriouslyWrite #amwriting

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Patty Smith Hall lives in North Georgia with her husband of 36+ years, Danny. Her passion is
to write tender romances based in little-known historical moments. The winner of the 2008 ACFW Genesis award in historical romance, she is published with Love Inspired Historical, Barbour and Winged Publishing, and is a contributor to the Seriously Writing blog as well as Journey magazine. Patty is represented by Tamela Hancock Murray of the Steve Laube Agency. 



4 Women Bring Southern Charm to a Cowboy Town 
Crinoline Creek, Texas, 1868
A Cowboy of Her Own by Patty Smith Hall

Bookish southern belle Madalyn Turner knows what she wants—to be a cowboy and own a Texas ranch. But books are far different from real life and soon she realizes she needs help.


Wednesday, April 10, 2019

My Decision To Go Hybrid by Heidi Chiavaroli

I never wanted to be an indie author. Mostly because I didn’t trust myself to put something worth reading out there all by my lonesome. But although I never planned it, the opportunity came to me this past year, and I surprised myself by jumping on board.

I had two books published with my dream publishing house, and I had just renewed my contract with them. An author’s dream! But as we began to plan the timing for my third book, we realized that deadlines and marketing schedules would leave a nineteen-month-gap between books—a problem for any author, but especially a newbie like me.

I was surprised when my agent suggested I release my own book within that nineteen-month time period but, for my situation, it seemed to make sense.

I’m excited about releasing my first indie book. And I’m a tad nervous, of course. But if all works out, I’m hoping that my decision to go hybrid will benefit not only my readers, but me and my publisher.

If your aim is to be a hybrid author, here are some things you may want to consider:

Know your craft, and the publishing industry.

If you are just starting out in this writing thing, don’t be too quick to independently publish and assume a traditional publisher will want to work with you in the future. Likewise, starting a contract with a traditional publisher is probably not the ideal time to decide to independently publish. Take it slow. There’s a lot to learn in both worlds. Publishing is hard work, no matter what. Make sure you know how to write (don’t just take your Mother’s word for it!), and make sure you know the industry before diving in to those indie waters.

Put your publisher first.

There have been many times these past couple of months when I’ve had to put my indie edits and marketing efforts on hold to work on something for my publisher. And I’ve done it gladly. As a hybrid author, they are my priority, and honestly, they are the ones who gave me a chance to begin with, so they will always come first.

If you are traditionally published and considering putting out an indie release, it’s always best to make sure your publisher is okay with you doing so. Make sure your indie releases are scheduled in a way that will benefit your traditional releases. You don’t want to be competing with yourself!

Release a quality product.

Honestly, this was my biggest concern from the beginning. I LOVE getting that brand new box of books from my publisher. The entire product, near perfect. Those of us in the indie world have likely had our share of publishing disasters. In fact, I just received my first box of books and was appalled to see some grainy covers and bubbly binding.

Obtain professional editing, cover, and formatting design. As far as is within your ability, make your product something you won’t be ashamed to have alongside your traditional releases.

If you are published, are you published independently, traditionally, or both? What do you see as being a benefit to how you are published? If you are not yet published, what kind of publishing goals do you have?

"I was surprised when my agent suggested I release my own book..." @HeidiChiavaroli #publishing #SeriouslyWrite

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Heidi Chiavaroli is a writer, runner, and grace-clinger who could spend hours exploring places that whisper of
historical secrets. She is an ACFW Carol Award winner and a Christy finalist. Both her debut novel, "Freedom's Ring" and her sophomore novel, "The Hidden Side" are Romantic Times Top Picks. "Freedom's Ring" was also a BOOKLIST Top Ten Romance Debut. She makes her home in Massachusetts with her husband and two sons. Visit her at heidichiavaroli.com.

Wednesday, October 10, 2018

A Season of Pruning by Marissa Shrock


Deep down, I always thought getting the contract for my first novel was too easy. I spent five years learning to write fiction. When I was ready to seek publication, I found an agent and had an offer from a publisher within less than a year. A year and a half later, my young adult, dystopian novel was released and went on to final in a major award.

But sales were low, and my publisher refused to buy the sequels. My agency purged its client list, and I didn’t survive the cut. The career that’d once seemed so promising was dying before it’d had a chance to live.

As I walked this difficult road, I concluded that God was using this painful experience to prune away attitudes and junk in my life. The good news is that when God prunes, it’s to make us more fruitful (John 15:2).

I learned I should never compare my season of pruning to someone else’s season of fruitfulness. Comparisons are easy when we meet and become friends with other writers. As we celebrate our friends’ successes, we secretly wonder why contracts or massive amounts of sales aren’t happening for us.

God showed me all authors write one word at a time, and those words matter to him. Just because he chooses to bless someone else with more talent, more contracts, more money, more awards, and a bigger platform, doesn’t mean that what we’re writing isn’t important. It’s humbling when expectations don’t match reality, and when God’s plan isn’t what we expected.

Though this experience was difficult for me, God has been faithful and has provided a way for me to share my stories. I’ve indie published the sequels to my debut novel and have moved on to writing cozy mysteries.

Though I’m excited by the new possibilities, I remind myself daily that my novels will be what God wants them to be. He’ll take my books where he wants them to go, and he’ll do the same with your work as well.
  

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Marissa Shrock loves to read a variety of genres, so her own work includes dystopian thrillers and cozy mysteries. She’s the author of the Emancipation Warriors Series and the Georgia Rae Winston Mystery Series. Her debut novel, The First Principle, was a Carol Award Finalist. Marissa enjoys playing golf and traveling to new places, and her home is in Indiana.

Wednesday, August 29, 2018

A Few Thoughts on Self-Publishing by ACFW Qualified Independent Publisher Stephenia H. McGee

So, you’re wondering what this self-publishing thing is all about. What will it mean? Will people think you weren’t “good enough” to have a “real” publisher, or are you getting directly to readers who will love your work, even if a house isn’t looking for your particular type of story exactly at the time you submitted it? These are questions each author needs to consider and pray over.

What are your goals? Are you looking for the satisfaction of “making it”? Is your goal writing full time? Do you long to see your book on a major bookstore’s shelf? What is it that, at the end of the day, means the most to you?

There are a lot of things that should be contemplated before you decide if, or why, you should consider self-publishing. But if you do, here are a few things I think might help you.

  • Craft. This almost goes without saying, but be sure to spend a lot of time honing your writing skills. You do NOT want to publish too early. Make sure what you have is good material before sending it out onto the internet. Work that isn’t ready will only hurt your career. 
  • Being self-published is running your own business. You will have to do bookkeeping and taxes. Be prepared to learn about a lot of business aspects if you don’t know them already. 
  • You will need to hire other professionals for the publishing process (don’t do these on your own unless you truly are a professional). Be sure to research and know how much to budget for an editor, cover artist, print and ebook formatting.
  • What about print books? There are a lot of POD services out there as well as companies such as Ingram that will list your book in catalogs for bookstore ordering. However, most are not likely to order from indie authors or small presses. 
  • No matter how you publish, be prepared to learn about marketing. Even with a traditional publisher, you’ll need to do your own marketing. Writers groups are very helpful and can give you ideas.
  • The benefits of self-publishing: Aside from having control over your product and your publishing schedule, you are the publisher, and therefore get both the publisher’s and the author’s cut.
  • Disadvantages: Don’t expect to see you book on a major bookstore’s shelf. Reviews with big magazines are much harder to get, and visibility is more difficult to achieve. 

Hopefully, this gives you a little insight into the world of self-publishing, and gives you some things to think about if you are considering taking this road. The good thing is, writers these days have more options than ever. You can be traditionally published, self-published, or be a hybrid of both. Authors now have a better opportunity than ever before to connect directly with their readers. It’s a great time to be a writer!


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Stephenia H. McGee became a qualified independent publisher with the ACFW two months after the release of her first title, The Whistle Walk. Since then, she’s published five other novels set in historic Southern locations, including her bestselling novel In His Eyes (Belmont Plantation in Greenville, Mississippi) and The Liberator Series (Rosswood Plantation near Natchez). Her newest Civil War novel, Eternity Between Us will release this October. Stephenia lives in Mississippi with her husband and sons where she writes stories of faith and love steeped in the South.



Stephenia's website, which also includes the book trailer and excerpt: http://www.stepheniamcgee.com/books/eternity-between-us/


Friday, June 5, 2015

What’s a Writer to Do? by Melinda Viergever Inman


Melinda Viergever Inman

Recently I made a decision that many writers are contemplating. Maybe you're one of them. After researching, mulling, and head scratching, I've decided to independently publish my next novel and utilize crowdfunding to both promote and fund it. My Kickstarter campaign runs this month.

If you're new to publishing, you may not be aware of how rapidly our industry is changing, almost daily. When I contracted for the publication of my first novel, a major shift in attitude toward indie publishing had just occurred.

A bestselling Christian writer had just launched his own self-publishing company, first aiming predominately at writers who had been trained by his Christian Writers Guild. It was as if a bomb had exploded.

At his writers' conference a few days after his announcement, every agent, editor, and publisher asked me - a writer at the conference - if I also planned to self publish, as if this were now the expected norm. They all encouraged it.

Everything had changed.

Between 2011-2013, it was estimated there were 1 to 2 million books on Amazon. By the time my novel reached publication in early 2014, there were 8 million books on Amazon. That is an enormous glut, if you're an unknown writer promoting your first book.

As I considered this market, often completely overwhelmed, my autoimmune disorder worsened. And as I talked with my readers, I became even more acutely aware of their needs. I spent a lot of time crying, feeling hopeless and frustrated for them and for me.

Even if you're completely healthy, this writing world may prompt you to feel the same. What's a writer to do?

We must remember this: God is still God. None of this surprised him.

He created humanity to work and to create. Innovation brings change. Therefore, change is a mark of the image of God within mankind.

With change come challenges, which have always simultaneously inspired and plagued creative people. This time in literary history is similar to when the printing press was created, and everyone's words could garner a hearing if they were willing to embrace a new writing world.

As I prayed and considered, the Lord brought encouragement from unlikely sources, including strangers (now friends) I met on ACFW Group boards and social media. Simultaneously, the Lord impressed upon me his deep love and his gentleness with the speed at which I can now work with a chronic illness. He gave me hope in him.

Eventually, my way became clear. The decision was made easier by the fact that my publisher, a small traditional house, will be providing the editing and design, as well as the distribution connections for my indie project. I love my publisher, so his creative input made this even more enticing.

My decision is unique to my health, my personality, my savvy publisher, and my readers. Another significant consideration was the fact that I've already been published traditionally. This was a very personal decision. What was right for me may not be right for you.

Our God is innovative, and so are the brilliant human beings he created. You are one of his marvelous creations! As a writer, he designed you to tell his stories.

My encouragement to you in this crazy publishing world is that the Lord will help you to make these decisions. He will lead you. No matter how he directs, he will get your stories to the market he has planned for them.

God is sovereign over all. Never forget this.





Nudged toward evil by Satan, Cain 's hard-hearted hubris results in Abel's murder and Lilith's broken heart when he is banished, splitting the family and propelling mankind toward ever-increasing violence as their siblings seek revenge. Crushed by what he's done, Cain runs, certain he's destroyed Lilith, his parents, and the entire family. With Satan hounding his every move and no idea of the forces arrayed against him, can Cain ever find God after he's committed a sin of such magnitude? Can he ever be forgiven?




Melinda Viergever Inman was raised in the tornado capital of the U.S.—Wakita, Oklahoma, of "Twister" fame. There her parents met. There her roots were sunk in a storytelling family. During years of relocation, tragedy struck. Wounded and heartbroken, Melinda forsook her roots and ran from herself and from God. A journey of trial and heartache brought her home again. A prodigal now returned to her secure foundation, she writes with passion, illustrating God's love for wounded people as he makes beauty from ashes. Refuge is her first novel. Melinda shepherds women in church and in prison ministry and writes inspirational material on her biweekly blog at http://melindainman.com/blog/. With her family she is involved with Mission India, rescuing orphans and providing theological and job training for impoverished students— http://rimi.org/.
You can learn more and connect with Melinda here:



 

Tuesday, January 6, 2015

My Journey to Publication by Cecelia Dowdy

Cecelia Dowdy
When I first started writing, almost two decades ago, inspirational romance was not a very common genre. As a matter of fact, there was not a lot of inspirational fiction available back then. Initially, I was not a part of any writers group or organization. One day, I was on my lunch break, and I didn’t have a book to read. I pulled out a pad of paper and a pen and I started writing. I’ve been writing ever since. I took one of my proposals and sent it to a freelance editor. In her edits, she asked if my book was an inspirational romance. Unfamiliar with the term, I researched it and my world was opened up into this fairly new genre of fiction.

I decided to focus on inspirational romance because my secular novels had an inspirational slant. I spoke about faith, God and scripture – I was writing an inspirational romance without realizing that’s what I was doing!

I then discovered Romance Writers of America and I joined their inspirational chapter, Faith Hope and Love. By attending their annual conference, and the local meetings, fellowshipping with other writers, I was able to make my first sale through a unique deal with Doubleday’s Crossings book Club. My acquaintance with another Christian fiction author helped me to land the sale. I later joined American Christian Fiction Writers, and I continue to be a member of both groups.

Although I don’t always make the book sales that I want, I still continue to write books that glorify the Lord. I love reading fiction where the characters have a faith journey. I love showing people who struggle with real-life problems, while relying on their faith in God. I enjoy seeing how the inspirational market has mushroomed and exploded, even creating various sub-genres within the Christian fiction sector.

Currently, I’ve been focusing on indie publishing, and Raspberry Kisses, my first indie novel, is now available as an e-book.
About the Author
Cecelia Dowdy has been an avid reader since she learned to string letters together to form words.

While pursuing a business degree in college one of her professors tried to convince her to get an English degree since he felt she was a great writer. Years later, after receiving her BS in Finance, she took her former teacher's advice, and started pursuing her literary career.

She loves to read, write, and bake delicious desserts during her spare time. Traveling is another favorite hobby, and she's been to various countries around the world. Currently she resides with her spouse and young son in Maryland.

Website: http://ceceliadowdy.com/
Blog: http://ceceliadowdy.com/blog/
Facebook: http://on.fb.me/1AIMlOh
Twitter: https://twitter.com/cdnovelist

Raspberry Kisses
Facing eviction, Rhea Morrison, a young grieving widow, must save her failing bakery. Her recently-injured twin sister, Raven, loans her money – stipulating Rhea attend a singles retreat to spy on
Raspberry Kissesby Cecelia Dowdy
Martin Lane, Raven’s new love interest. Disgruntled, Rhea attends the retreat and is attracted to Martin. She discovers that Martin can help save her bakery.

Pastor Martin laments over his secret, traumatic past mistakes. He’s destined to lead his father’s church, despite blatant rejection. He can’t love Rhea - he’s yet to forgive himself for his past, and if Rhea knew how he used to be, she would have no interest in pursuing a relationship with him. In spite of their shared attraction, he helps Rhea form a plan to save her business. Martin, a former successful bakery owner, can expertly create delicious pastry recipes.

Rhea feels torn about her attraction to Martin – he’s a pastor, and after her husband’s death, she vowed to never get involved with another pastor. Can Martin and Rhea overcome their past so that they’re free to love again?
Purchase link for Raspberry Kisses: http://amzn.to/1BiLYfM

Tuesday, October 21, 2014

Diversifying Your Writing Career by Vannetta Chapman

Vannetta Chapman
There's a lot of talk recently about self- and indie publishing. I've even read an article in RWR (magazine for Romance Writers of America) about it. I'm thrilled to have Vannetta Chapman today as she shares how she's diversifying her brand and markets. ~ Angie

Thanks for having me on your blog!

I’d love to tell you about my new release, HIDDEN, but before I do how about I tell you when I wrote HIDDEN? You might be surprised! I wrote the first draft of it in 2009. Wowzer. That was 5 years ago. I had an agent at the time, but we had not sold a book yet. I loved this story—loved it so much that I wrote book 2, which we also didn’t sell. We’d get to pub committee, and they’d say “no!” every time. I don’t know why. I think romantic suspense was waning in 2009.

So my agent asked me to write Amish and I did. Since then I’ve published Amish romance novels, Amish murder mysteries, Amish novellas, Amish short stories – yeah, a lot of Amish. And it’s been fun! I’ve published 10 books, with my first being A Simple Amish Christmas in 2010. I like to say that I can write whatever a publisher needs – as long as I get to pick the characters. The story is ALL about characters for me.

I have 6 more books coming out in the next 2 years, but my mind kept going back to HIDDEN. I really liked this story. I like the characters and the pace. I like the action! So my agent again submitted it. We heard a lot of “maybe she can’t be successful outside the Amish genre.” We heard a lot of “no!” One smaller publisher offered us a contract, but I decided to pass and publish it independently. I wanted to try that side of things. I wanted to set the price where readers could afford it ($3.99 ebook).

I like being a “hybrid” author. I enjoy publishing books on my own, and I enjoy working with publishers. For me it’s not an “either/or” question – it’s a matter of coordinating the two different styles of publishing.

So what about you? Have you faced discouragement but sauntered on? Writing is all about perseverance, and my prayer is that you will persevere in your dream to be published and share your story.

Hidden
by Vannetta Chapman
Vannetta Chapman writes inspirational fiction full of grace. Her novel, Falling to Pieces, was a 2012 ACFW Carol Award winner for best mystery. She writes Amish mysteries for Zondervan, Amish romances for Harvest House and Amish novellas for Abingdon and Zondervan. All of her books have been Christian Book Distributor bestsellers. Her first self-published book is an inspirational romantic suspense titled Hidden. Chapman lives in the Texas hill country with her husband.

About HIDDEN
DANA JACOBS is supervisor in charge of the Department of Homeland Security in Taos, New Mexico. BENJAMIN MARSHALL is newly assigned to Dana’s office. Straight from a six year military deployment, he is not what Dana wants or needs. Ben knows God has a reason for putting him in this place at this time—to help Dana. When a local school is threatened, they open a case which leads them on a chase through the Enchanted Circle and Carson National Forest, pursuing a man filled with a bitterness Dana can understand. But her anger is different. It’s justified, it remains hidden inside, and it hurts no one. Can Dana face her own mortality? And when she does, can she truly understand what it means to forgive and to be forgiven?

Link
http://vannettachapman.com/books/hidden/

Tuesday, July 22, 2014

Is Indie Right for You? by Kimberli Buffaloe

Kimberli Buffaloe
You settle in your writing spot day after day and type out the scenes playing in your head. It’s a compelling story—you know it and know someone will benefit from the character’s journey. Revisions are next, followed by final edits, contests, conferences, perhaps a request for full. And then...rejection, rejection, followed by more rejection.

You’re to the point where you hide your tears. You’ve been at this for years. What should you do? Is this really meant to be?

There are options, you remind yourself. In just a few minutes, you can have that story up on Amazon for the entire world to see. You can post a link to Facebook, Twitter, Google Plus and more. Thanks to a network of friends and handy little hashtags, you can extend your reach. You’ll finally be a published author. It’s tempting. So tempting....

But is it moving in the direction you should go, or, like Sarah with the promise of Abraham’s son, are you acting prematurely?

I played around with the idea of independent publishing for years, but began looking into it as a serious option last January. My writing is good; published crit partners had said as much, though there is always room for improvement. In the past few years, I’d won first, second, and third place awards in various contests and advanced to the semifinals in national contests three times. One multi-published author point blank asked what was holding me back.

So what was the problem?

I wasn’t writing to the market. The majority of my stories have a strong romantic element, but they’re Contemporary, not Romance (which often led to confusion with judges, who kept attempting to correct my technical elements.) They don’t have the happy-ever-after ending many readers want, though they do have the right ending for the story. And instead of the overall Christian worldview agents and publishers are looking for, most of my stories involve Christians struggling to figure out how their faith applies to a particular problem, and to their daily lives.

Indie publishing may have been right for my debut novel, but as it turns out, I was unprepared for the launch. There are so many aspects to publishing I didn’t know to know, even after ten years of writing for eventual publication, and even after I took a class on publishing through KDP. If not for assistance from others, the boat may have sunk before it cast off.

If you’re thinking of going indie, is it out of frustration or because your story doesn’t fit the market? If you’re writing genres with the worldview publishers want, I urge you to stick with it for a while longer. You may be on the verge of a breakthrough. If you do decide to go indie, step into the publisher role and make sure you’re prepared to publish a well-edited story with a professional cover and a marketing plan.

Click to Tweet
Is indie right for you? Kimberli Buffaloe tells her story on #SeriouslyWrite. Click to Tweet
You’ll finally be a published author. It’s tempting. So tempting...Click to Tweet
About the Author
Kimberli Buffaloe combines her passion for the faith and the Carolinas in her stories, which she calls Lessons from the Landscape. Her debut novel, Learning to Live Again (writing as Kimberli McKay) was released on Amazon in June, and her short stories have appeared on Christian Fiction Online Magazine. She is a member of Christian Writers Guild and American Christian Fiction Writers, where she has served as the Carolinas Area Coordinator and Genesis category coordinator. A pastor’s wife who enjoys photography, her photos have appeared on Carolina nature organization websites and Clash Entertainment's Verse of the Day, Kimberli and her husband live in North Carolina with their rescue dog, Gracie.

Connect with Kimberli
Twitter: @KimberliSMcKay, @CarolinaTrails 
Website: http://www.carolinatownsandtrails.com

Learning to Live Again
A year after a botched carjacking turned her into a widow at the age of twenty-five, Vicky Morgan
Learning to Live Again
by Kimberli McKay
meets a former police officer with connections to the crime that wrecked lives and sent her into hiding. She not only learns the fate of the officer injured in the attack, she has support from the only person who can understand what she suffered and lost that fateful night.

Clay Waters faces an uncertain future after his wife takes an extended vacation from their marriage. Unwilling to risk leaving their son without a parent, he quits his job at the police department. A decision that leaves him feeling useless until he meets the petite recluse who barely survived a face-off with a murderer.

Vicky gives Clay the sense of purpose he wants, and he provides her with protection she needs as she gradually expands her world and renews a faith she once tossed aside for a man. But when friendship turns to love, will the faith teaching them to forgive now keep them apart?

If you'd like to read my review of Learning to Live Again, click here - Angie