Wednesday, March 12, 2014

Ten Steps to Creating a Book Launch Team, Part Two by Anita Higman

Anita Higman is back today to finish her experience with book launches and how to put a team together. Below she continues her list of tips. You'll find Part One and the first five tips here.  -- Sandy


6. Ask for Input and Delegate Jobs
Team members are creative people—hey, they’re readers, aren’t they? And so ask them if they have ideas on fun ways to interact within the group. One of my team members suggested sharing recipes, which is great. Another woman acts as a head greeter when new members arrive, and she gives us a brief devotion on Sunday morning. Also, my members know of fresh ways to create book buzz—ideas that I hadn’t even thought of. So, ask your team for input. And don’t forget to delegate. God really does give everyone special gifts, and it is awesome to watch those talents bloom in a close community.

7. How Do You Choose Team Members?
I started with friends and relatives as well as people from my church who I knew liked my work. That got me started, but then I branched out to include women from all over the US, who emailed me, telling me how much my stories meant to them. I knew these gals might enjoy being on the team. Do remember, though, not to build your group too quickly. Make sure these are readers who like your stories and your world view and who would genuinely enjoy this kind of camaraderie and book buzz.

8. Share Your Heart, Not Just Your Books
Part of the reason readers want to be in your private group is because they will get an insider view of what it’s like to write books and carrying on with a career that is sometimes hidden to people. But when sharing, don’t just give your launch team the nuts and bolts of the writing process and your career—offer them pieces of yourself.

9. How Effective is a Book Launch Team?
Unfortunately, I don’t have any numbers to show you concerning how many books sales came directly from the buzz created by my launch team. But I do know that a grassroots, word-of-mouth effort has always had a history of selling books when mere advertising might fail.

10. What Do You Do Between Book Releases?
There will come a time when your new release is no longer new, all the buzz has been buzzed, and your next book doesn’t come out for months. What do you do with that gap in book releases? I haven’t faced that scenario yet, but when I do, I’m going to keep the community alive and close and happy by continuing to allow prayer requests and updates, running contests, and fostering even more of that wonderful heart-sharing sense of sisterhood. Then when I do have another book come out—after a season of fun and refreshment—hopefully, we’ll be ready to roll again! 

Are you ready to try forming a book launch team for your debut or next novel? Give us your thoughts, questions, or opinions. We'd like to learn from your experience, too!


Best-selling and award-winning author, Anita Higman, has thirty-six books published. She’s been a
Barnes & Noble “Author of the Month” for Houston and has a BA in the combined fields of speech communication, psychology, and art. Anita loves good movies, exotic teas, and brunch with her friends.

Please visit her website at and drop her a note by clicking the “Contact Me” button.