Last month, I offered three reasons why writers should love Pinterest, so today, let’s have some fun with marketing. Marketing…fun? Eeek! Those two words couldn’t possibly go together, right? :)
Books rank #14 for what women
find “pinteresting” while Food/Drinks rank
#1.* Not bad news for writers, but how can we
capitalize on this information? If your books involve any food/drinks, it
wouldn’t hurt to pin some delicious looking food items to your book boards. My
heroine in When Love Triumphs whips
up a batch of macaroni and cheese instead of digging into the ice cream bucket
when she needs comfort food, so why not pin a scrumptious, nicely browned mac and cheese recipe?
Wow them with unique pins
I’ve used a couple of cool sites to
create unique pins: Canva and PicMonkey. Both are fairly easy to use. PicMonkey is free, and Canva offers
free designs as well as some premium options for $1, so any extra dazzles you’d
like to include won’t break any marketing budgets. Use your own pictures or Pixabay is a great resource for free images.
Jazz up your boards
Be creative. Check these out:
- Inspirational setting ideas
- Book quotes
- Reading and writing boards
- Inspirational boards
- Writing Tips
- Bio with pictures
Don’t just pin/repin book covers. Spread
the Pinterest love around. What are your interests? Hobbies? I created boards
for adorable animals, recipes, decorating ideas, seasonals, landscapes, coffee,
etc. When I allow myself the freedom to venture outside the box, I find
marketing much more enjoyable. And rather than following the same friends from
Facebook or Twitter and seeing the same faces, why not consider Pinterest as an
entirely new venue to make friends?
Consider
- Since a pinterester can click to follow through on a link, it makes sense to pin your book covers from a “retailer,” right? Pin your covers from a “buy” site.
- Follow boards, rather than pinners, or you will wade through a feed clogged with meaningless pins. Make your feed what you’d like…whatever inspires, excites or relaxes you.
What boards inspire you?
Have you tried Canva, PicMonkey or other graphic applications? Which is your favorite?
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| Available through subscription with Pelican Book Group |
Art teacher Shelby Coltman
transforms junk into treasure and longs for a place to showcase her creations.
She’s thrilled when her friend volunteers to room with her. Shelby can finally
buy a storefront. Unfortunately, Kennedi’s brother can't seem to let go.
When Shelby hands over her savings to a homeless student, will God obliterate Tate's fears and deliver all of Shelby’s dreams...when hope rises?
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| Dora Hiers |
