Monday, June 30, 2014

Genre Hopping by Beth Wiseman

Beth Wiseman

Happy Monday, readers! Annette here. An author's name is her brand, and an author's chosen genre builds readership, further identifying that brand. Most writers I know have interest in more than one genre, but what about all that hard-earned brand status? Award-winning author Beth Wiseman is here with advice for writers who'd like to branch into more than one genre. Read on!

Genre Hopping 
by Beth Wiseman

Recently, I stepped way out of the box for a new book.  The Promise isn’t like anything I’ve written before. I guess you could say I got my "big break" writing Amish fiction, and after several years of exclusivity in that genre, I spread my wings and began writing non-Amish contemporary stories based in small Texas towns near where I live. Need You Now and The House that Love Built were born from that effort. But with The Promise, my wingspan is even larger, and I’m grateful that my editor had enough faith in me to take on something so vastly different than what I’m used to.  I also recently completed my first non-Amish contemporary novella as part of the A Year of Weddings collection. I’m the “July Bride,” and it was great fun partnering with eleven other authors. 

But when is it a safe career move to dabble in other genres? Will readers follow? Will new readers jump on board? These are questions that my editorial team and I discussed at length in an effort to maintain my brand and also attract those who aren’t necessarily fans of Amish fiction. 

For me, this is the best of all worlds. When I write my Amish stories, it’s like visiting old friends. When I’m working on my Texas stories, it feels familiar and I’m making new friends. With The Promise, it was a whole new ballgame, taking my character to a dangerous place on the other side of the world. Inspired by actual events, The Promise is not typical of the type of feel-good stories I normally write. But it’s still my voice. 

Do readers follow a genre or the voice of an author they like? I guess I’m counting on it being the latter. That’s how it is for me. I would read the phone book if it were written by one of my favorite authors.      

So, what about you? Which is more important—genre or author?

Wishing you all many blessings,
Beth Wiseman 


Can she forgive the man who left her at the altar? Alyssa Pennington dated Brendan Myers
A July Bride by Beth Wiseman
for three years before she accepted his proposal. For almost a year, Alyssa's friends and family helped her plan a lovely wedding to take place in the church she'd grown up in. It was the happiest day of her life when she walked down the aisle to be united with the man of her dreams. But when Brendan left her at the altar, Alyssa was consumed by humiliation, embarrassment, and a broken heart that wouldn't allow her to trust anyone. Especially Brendan.

Brendan Myers knows he will spend the rest of his life regretting what he did to Alyssa, the only woman he's ever loved. Without her, his life is empty. In one fateful moment, he'd panicked, destroyed their future, and ruined everything. Now he plans to win her back. But winning back his bride might prove much more difficult than he can imagine. And even if he does get her to the altar again, will she think turnabout is fair play?


Beth Wiseman is an award-winning and best-selling author who is best known for her Amish novels, but she is now spreading her wings in other genres as well.  Her two latest releases—Need You Now and The House that Love Built—are non-Amish contemporaries set in small Texas towns, both of which have garnished glowing reviews.  However, her current project will take readers far away from Amish Country and small Texas towns to a dangerous place on the other side of the world.  Inspired by a true story, Beth believes this is the book she’s been working toward for a long time.