Whether your publisher sets up
your blog tour for you or you hire an agency for the job,
there is still work for you to do! In order for an author to be truly
successful, he/she must make a connection with readers.
Your publisher or publicity team
can give you a list of blogs and links so you can keep up with what has been
posted, but you should also set up Google Alerts so you can keep track of
everything being said about your book online. As bloggers post reviews, visit
each blog and comment on the blog post, thanking them for their review, joining
the discussion readers might be having about the book, etc. The blogger and
their readers will be grateful you took the time to read the review, visit, and
interact with them.
When you get a really great
review, share the love by posting links of that review on your Facebook page,
Twitter page, etc. In addition to more people seeing glowing reviews of your
book, it helps the blogger gain readers. When a blogger gains readers, more
people will be able to learn about your next book when the blogger reviews the
next release. The benefits grow and grow.
It's also a good idea to offer some sort of giveaway on your
blog or website during the blog tour in order to draw people to your
website to enter. While they are there, they will be able to learn more about
you and your other books.
Also, be willing to answer a few
questions for interviews as they come up. Interviews are one way bloggers make
their post unique (which is always desirable). Yes, it might require a little
bit of time from you, but it’s worth it to make a personal connection with
readers.
All of us live a life full of
more to-dos and commitments than we can ever hope to get done. We understand
how busy a writer’s life can be, but always make time to interact with your
readers and do what it takes to promote your book—even if your next deadline is
right around the corner. If it weren’t for readers of your current book, you
wouldn’t be able to get your next book deal!
~~~
For more
information about Litfuse Publicity Group,
visit these
links:
www.twitter.com/litfuse @litfuse
www.facebook.com/LitfuseGroup
