Wednesday, February 10, 2016

Marketing Memes by Crystal L Barnes

I don't know about you, but I love reading and creating memes. They're perfect for placing on social media posts, which are going more and more image heavy. Today author Crystal Barnes shares some of her memes and provides tips to help you create your own. -- Sandy

Crystal: Howdy y’all! Crystal Barnes here, and I’m so happy to be a guest today on Seriously Write. Unfortunately, we all know writing is more than just writing. It’s also rewriting and editing, marketing and advertising, … We could be here all day listing other things that go into being an author.

Let’s just limit ourselves to memes for the moment. Okay, raise your hand—have you ever heard of a meme before? No? Here’s an example:



How ’bout now? Most folks have seen memes; they just don’t know that’s what they’re called. I didn’t the first time I heard the term. I didn’t even pronounce it right, but then again, I’m a Texan and can butcher words with the best of ’em. J

Vocabulary notwithstanding, I now make my own memes. I figured I’d share with y’all a few key things to remember when designing your memes:


1. Make it easy to read
  • Don’t use fonts or colors that will clash or make the words hard to read.
  • Don’t try to overload it with too long a script or too many images.

2. Use a cliffhanger or a hook from your story. Humor is good to use too.
  • Remember the goal is to get them to go pick up your book. J 

3. Be sure to include the title of your book, your name, and where they can buy it.
  • Don’t make ’em work to find the info to go purchase your novel. You’ve hooked them, now reel ’em in. J  


4. Use a picture that reflects what you write or what the story is about.
  • This may or may not include the cover. You can have a good meme without the book cover on it, but it sure does help. J 

5. Study what works for others.
  • Here is an example provided by my buddy Janice Thompson.


I hope the list and examples provided here today help you with your next meme or your first. One last thing I figured I’d toss your way is a few sites where you can design your memes online: canva.com, picmonkey.com, and imgflip.

Do y’all have any other items you’d like to add or a website you like to use for your memes? Have you tackled making your own memes before?


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An award-winning author, Crystal L Barnes also happens to be a born-n-raised Texan and a member of American Christian Fiction Writers (ACFW). She has a degree in Computing Science because she loves putting things into their proper place, and she enjoys writing because she gets to share her love of old-fashioned things and the Lord.

Want to stay connected? Find Crystal at her website, on her blog, the Stitches Thru Time group blog, her Amazon Author page, Goodreads, Pinterest, Google+, or on her Facebook author page.

Want to be notified of her latest releases and other fun tidbits? Subscribe to her newsletter.

16 comments:

  1. Hi Crystal, I have heard the term but yeah, didn't know what it means. This is a very interesting post. About the pix you suggest using.., I'm so worried about copywrite. Where do you get the ones you use? May God co to us to bless your writing!

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    1. Hi, Tanya! I also create memes. Sometimes I use free photos from Pixaby.com. Other photos I purchase from BigStock.com for about $1 a piece (It's cheaper to purchase if you purchase credits in bulk that you can apply as needed.) I also use photos from both sites for my blog. With going that direction, I don't worry about copyright issues.

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    2. Tanya, Canva has free images on their site, but if you read their terms, they do have restrictions. For instance, if you wanted to do a book cover, the image is only good for a certain number of books (it's very high). They also have images that cost $1. I try to use my own images, but will use some from Canva on occasion.

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    3. Hi, Tanya! Dawn and Sandra are right. There are many places where you can find free photos. Pixabay.com and canva.com and imgflp also have free images. The shotgun image is one I actually used on my cover. Sometimes a simple textures (and there are plenty of free ones available) will work too.

      Thanks so much for stopping by today, Tanya. :)

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    4. I've been using morguefile.com for free images. So fun to hear about some more useful sites! Thanks!

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  2. Thanks for your post, Crystal!I love visuals, so I'm a fan of memes too. I've been creating them for my blog this past year - one a week - that fits my theme. I plan to use them in marketing my books when they're released later this year.

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    1. Glad to share, Dawn. We have such a visual society. I'm sure the memes are a great way to add some pizzazz to any post. :)

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  3. im also an artist so i enjoy creating memes! i also have a banner-meme of the series that i share from time to time.

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    1. How cool, Robin. I'm a self-made artist - if that's even a thing. What do you do art-wise?
      I also make my FB and webpage banners. They're like giant memes. :) So much fun.
      Thanks so much for stopping by today. :)

      Happy Trails!

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  4. I always learn so much from you Crystal - thanks for the great post!

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    1. Glad I can be a help to someone like others have been a help to me, Linda. Thanks so much for stopping by. :)

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  5. I just jumped in to this as well, and I really enjoy it. I use can a but will check out the others. Thanks!

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    1. Sure thing, Debra. :) So glad you dropped by.

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  6. Thanks for your ideas here Crystal! I also create these and use them for inspirational information for my resilience blog. I enjoy it too. I want to take up painting again soon, but this hits the button for now and I get good feedback. I often use FreeDigitalPhotos for blogs or my own photos too. Loved meeting you at ACFW!

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    1. Hi Elizabeth!!! Nice to "see" you here. :) Thanks so much for stopping by. I'll need to check that site out. Thanks so much for sharing.

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