Thursday, April 23, 2015

Marketing Fun with Pinterest by Dora Hiers


Last month, I offered three reasons why writers should love Pinterest, so today, let’s have some fun with marketing. Marketing…fun? Eeek! Those two words couldn’t possibly go together, right? :)
Books rank #14 for what women find “pinteresting” while Food/Drinks rank #1.* Not bad news for writers, but how can we capitalize on this information? If your books involve any food/drinks, it wouldn’t hurt to pin some delicious looking food items to your book boards. My heroine in When Love Triumphs whips up a batch of macaroni and cheese instead of digging into the ice cream bucket when she needs comfort food, so why not pin a scrumptious, nicely browned mac and cheese recipe

Wow them with unique pins
I’ve used a couple of cool sites to create unique pins: Canva and PicMonkey. Both are fairly easy to use. PicMonkey is free, and Canva offers free designs as well as some premium options for $1, so any extra dazzles you’d like to include won’t break any marketing budgets. Use your own pictures or Pixabay is a great resource for free images. 

Jazz up your boards
Be creative. Check these out: 
Diversify
Don’t just pin/repin book covers. Spread the Pinterest love around. What are your interests? Hobbies? I created boards for adorable animals, recipes, decorating ideas, seasonals, landscapes, coffee, etc. When I allow myself the freedom to venture outside the box, I find marketing much more enjoyable. And rather than following the same friends from Facebook or Twitter and seeing the same faces, why not consider Pinterest as an entirely new venue to make friends?

Consider

  • Since a pinterester can click to follow through on a link, it makes sense to pin your book covers from a “retailer,” right? Pin your covers from a “buy” site.
  • Follow boards, rather than pinners, or you will wade through a feed clogged with meaningless pins. Make your feed what you’d like…whatever inspires, excites or relaxes you. 
Thanks so much for allowing me to share Pinterest, my favorite spot to hangout online. I hope you enjoyed this series and that I convinced you to give it a try. Have fun with it!

What boards inspire you?
Have you tried Canva, PicMonkey or other graphic applications? Which is your favorite?


 ****
Available through
subscription with
Pelican Book Group
Art teacher Shelby Coltman transforms junk into treasure and longs for a place to showcase her creations. She’s thrilled when her friend volunteers to room with her. Shelby can finally buy a storefront. Unfortunately, Kennedi’s brother can't seem to let go.

Abandoned as a teenager, guidance counselor Tate Malone has become surrogate and over-protective father to his sister. Life is great until Shelby Coltman wheedles his impressionable sister into sharing an apartment. Raised in wealth, the beautiful Shelby could never understand poverty or rejection, and Tate doesn't appreciate her uprooting his sister.


When Shelby hands over her savings to a homeless student, will God obliterate Tate's fears and deliver all of Shelby’s dreams...when hope rises?

Dora Hiers
Dora Hiers is a multi-published author of Heart Racing, God-Gracing romances. Connect with her on Seriously Write, Fiction Faith & Foodies, TwitterFacebook or Pinterest

13 comments:

  1. Great board ideas, Dora! Loving this Pinterest series. I wish I had more time to spend on it, because it's such an inspiring place to be when it comes to finding writing-related settings, etc. I've never done this, but I'm thinking it may also be a good place to find writing prompts. Now, I'm going to your writing board and repin some of those "word" lists. I see you have some I don't have. :)

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    1. Ha! I just realized that was my board!! **red face** I should pay more attention to what I repin! I have some some helpful on that board! :)

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    2. lol. You shouldn't be surprised I used your board as an example. You have some great stuff! :)
      Glad you've enjoyed the series, Sandy. Some people spend hours on Facebook, some on Instagram, but Pinterest is where I could camp out for awhile.

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  2. Loved the article, Dora. I will keep this in mind when pinning books.
    I, too, love Pinterest. My daughter and I love to shop for outfits. The downside is we keep nothing. The upside, we don't spend any money.

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    1. Glad you enjoyed it, Gail!
      A little retail therapy without busting the budget, right? lol.

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  3. Hi Dora, I absolutely can't wait to read this book! As for Pinterest, I am going to have to try harder. All of these suggestions are helpful and awesome, 📌📌

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    1. Awww, thank you, sweet friend! But no need to try harder, Tanya. If you don't enjoy Pinterest, don't waste your time. Life is too short! :)

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  4. Love Pinterest! I'm also addicted to PicMonkey and have started making my own memes to help promote my blog. Will definitely use both when my books are eventually published.

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    1. Same here, Dawn. I like both PicMonkey and Canva, but use them for different things. For example, I really like the designs I can create in Canva for Facebook and Twitter banners.

      I'm quite sure 'eventually' will be sooner than later for you, my friend. Loved your excerpt today! :)

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    2. Next week, Nicole Miller will be back with more information on image sites and tools like PicMonkey and Canva.

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    3. Great! I'm looking forward to her next post! :)

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  5. Great ideas. I use Pinterest to share safety activities with teachers and caregivers. Now I am putting book information on there, as well.

    You gave some great ideas. Thanks for sharing!

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    1. You're welcome, Maria. Glad you found something you can use!

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