Thursday, June 6, 2013

Creating Catchy Titles by Karen Witemeyer

Karen Witemeyer

With jazzy titles like Stealing the Preacher and Short Straw Bride, how could I not ask Author Karen Witemeyer for her tips to share with you? Be prepared to take notes! Enjoy, and I'll see you on the other side!!  ~Dora

Whether you are hoping to catch an editor's eye with an unpublished manuscript or a reader's eye as she browses for a new book, the first impression you make is with your title. 

The split-second it takes a potential reader to scan your title can be the determining factor in their decision to pick up your book and examine it more closely or to move on to something else. A strong, catchy title can make the difference between a sale and a pass.

A successful title reflects a manuscript's genre, tone, and possibly a key story element. For example: romance titles often include words like bride, love, and heart; suspense titles, on the other hand, favor words like dark, danger, and death. These words create an expectation in the reader. They create a mood.

Don't follow the formula too closely, though. Your title still needs a unique twist to set it apart from all the others. Since I write light-hearted historical romance, I try to create titles that reflect that humorous/romantic feel. With my debut novel, I came up with a title that played on words. In Tailor-Made Bride, my heroine is a seamstress or tailor yet despite the hero's resistance, he eventually realizes she is tailor-made for him.

Titles should intrigue the reader and make them want to find out more about your story. My most recent two titles play on this idea. Short-Straw Bride and Stealing the Preacher leave questions in the reader's mind. What is a short-straw bride? Did men really draw straws to see who would marry her? Why would someone steal a preacher? How does that even happen? Both titles also hint at possible humorous scenarios or shenanigans going on and when paired with the right cover, create a vivid impression on readers.

My other two titles did not originate with me. My editors actually came up with the ideas. The title for my second book, Head in the Clouds, plays on a key story element as well as highlighting my heroine's dreamer personality. She always had her nose in a book and her head in the clouds. But what made this title so perfect was that throughout the story, clouds were used to symbolize ambiguity as well as God's leadership of his people, like the cloud by day he used to lead the Israelites through the wilderness.

My final title, To Win Her Heart, is probably the most generic of the five, but it fit my genre as well as my story and was well-received by readers.

Keep your titles short, usually not more than 3-4 words. Remember, it needs to look good on a cover and not take up too much real estate. Give it punch so it lingers in a reader's mind. And after you pour your heart and soul into crafting the perfect title, don't marry yourself to it. Editors are notorious for changing titles. After all, a title's job is not just to represent your story but to sell your story to readers. It's all about marketing.

Question from Karen: What are some of your favorite book titles?
And from Dora: How do you come up with your titles?


Stealing the Preacher
Purchase Link
On his way to interview for a position at a church in the Piney Woods of Texas, Crockett Archer can't believe it when he’s forced off the train by an outlaw and presented to the man’s daughter as the preacher she requested for her birthday. He's determined to escape—which would be much easier if he could stop thinking about Joanna Robbins and her unexpected request. 

For months, Joanna had prayed for a minister. A man to breathe life back into the abandoned church at the heart of her community. A man to assist her in fulfilling a promise to her dying mother. But just when it seems her prayers have been answered, it turns out the parson is there against his will and has dreams of his own calling him elsewhere. Is there any way she can convince Crockett he ended up right where he was supposed to be?

About Karen Witemeyer:
Two-time RITA® Finalist and winner of the coveted HOLT Medallion and ACFW Carol Award, CBA bestselling author, Karen Witemeyer, writes historical romance fiction for Bethany House, believing that the world needs more happily-ever-afters. She is an avid cross-stitcher, shower singer, and bakes a mean apple cobbler. Karen makes her home in Abilene, TX with her husband and three children. Learn more about Karen and her books at: www.karenwitemeyer.com.